The Brief
Trip planning is broken. We fixed that.
Users juggle 2-3 apps, drown in options, and still end up confused. Routes, attractions, accommodation, timing, all scattered across different tools. The goal was simple: bring everything into one place that actually thinks for the traveler.
Stay updated
Reduce effort
Personalize
Research
Users want personalization, not complexity
Planning and discovery are connected
Clarity beats feature quantity
The real problem
User Testing
After designing the initial solution, we tested with real users to evaluate clarity, flow, and overall usability. Three key areas surfaced that needed iteration.
Getting started
Before
Users felt overwhelmed when starting a new trip and weren’t sure where to begin.
After
We introduced a guided onboarding flow that asked about interests and priorities first.
Managing details
Before
Important info (dates, reservations) was easy to miss during planning.
After
Clear visual hierarchy and reminders for critical moments in the trip.
Keeping it lightweight
Before
Interface felt heavy as more features were added during development.
After
Simplified layouts, unified components into a single design system.
Getting started
Before
Users felt overwhelmed when starting a new trip and weren’t sure where to begin.
After
We introduced a guided onboarding flow that asked about interests and priorities first.
Managing details
Before
Important info (dates, reservations) was easy to miss during planning.
After
Clear visual hierarchy and reminders for critical moments in the trip.
Keeping it lightweight
Before
Interface felt heavy as more features were added during development.
After
Simplified layouts, unified components into a single design system.
Key Flow
Planning a trip from start to finish.
The primary user journey – from splash screen to a fully planned trip.
Splash & Onboarding
Log in or Sign up
Home & Explore
Create New Trip
Plan & Finalize
The Solution
One place. Everything in it.
Rove was designed as a single, cohesive travel planning experience bringing planning, discovery, and organization into one flow.
Instead of switching between multiple platforms, users build personalized trips based on their interests, timing, and priorities.
Guided onboarding, clear structure, and thoughtful personalization reduce decision fatigue while keeping the experience flexible for different travel styles.
Logo
Color palette
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Final Screens
The finished product.
System screens
These screens define the foundation of the system and support daily operations across all roles.
App
